Style Icons: Male »Paul Rand, Sparkle and Spin

Graphic Designer

While classic graphic design just isn’t my bag (tweaning and font obsession? No thank you) I appreciate the talent of those that do it. Few artistic jobs have as much command over the world, as everyone is familiar and influenced (whether acutely aware of it or not) by graphic design.

One of the heavies in the industry is Paul Rand, who is as brilliant at logo design for major corporations (Enron and IBM are just a couple) as he is at riveting, lovely children’s books. Might as well add a recommendation for the colorful book Sparkle and Spin that Van and I have been enjoying that he made with his wife.

While Rand himself, who not only created lasting designs, but wrote several books on the subject is a huge inspiration to subsequent designers, he himself drew from Modernist artists and art philosophy.

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Posted on July 25, 2012

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