Web Sites »Hel-Looks

hel-looks websiteWith every good idea, like candid street fashion photography, there are great examples like The Sartorialist, or Fruits magazine, but lots of second rate knock offs. Not to say that the several hundred like minded blogs are bad, but sometimes getting both amazing fashion and taking amazing photos is a feat beyond some blogger's abilities.

Hel Looks, a site out of Helsinki, does not at all suffer from that problem. It?is by far one of the best sites of it's kind. The makers Liisa Jokinen and Sampo Karjalainen draw their influence from Fruits magazine from Japan but have a unique approach to their site. Their eye for spotting interesting looks is impeccable and the images are great. I also really love the easy to use interface. The people photographs are so inspiring, what a fashionable country Finland must be!

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Posted on May 26, 2008

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