This is a hip anti-establishment magazine that started in Brooklyn six years ago. It was begun to fill the void of sharp, snarky, “it” magazines for young Jews, and has a lot in common with Fader and Vice. The name refers to an anti-semetic slur that the magazine is attempting to take back as a word of empowerment.?/p>
Even though it's focused on urban intellectual young Jews, it's an entertaining read for anyone. Well, maybe not everyone. It has offended many groups like the Anti-Defamation League of B'nai Brith and The Catholic League. But it seems founder Jennifer Bleyer and current editor Joshua Neuman embrace such controversy. As a small publication, gaining more readers by the day, any attention is welcome. And presenting a spread which includes Jesus wearing a prayer shawl over his genitals, in reaction to Passion of the Christ is bound to get that attention. They may not always be subtle and they may not always be mature, but the magazine has an interesting point of view.