When will these three guys stop dominating this category? I guess when they stop doing amazing things. This phenemonal Absolut Vodka ad (part of its ongoing artist series), for which Zach Galifianakis was given a big budget and complete creative control over is, at first, just odd and kind of funny in an uncomfortable way. But, by say viewing three, you'll probably agree that it's one of the greatest things out there.
Rumor has it that some producer who gave Galifianakis carte blanche was displeased with the results–but he should really be off the wall happy because I don't think an Absolut ad has generated this much excitement since college kids were tapping the magazine ads to their dorm wall back in the early '90s.