It's a weird tagline, I'll admit, but the taste is pretty awesome. The insides are actually a liquidy, sugary marshmallow (as you can kind of see from my photo). It's the same recipe that's been used since the company (the same family still runs things today) began making penny candy in the 1920's.
I had my very first cup today, and that may not be such a bad thing. If these were at the ready when I was growing up with a massive sweet tooth, I probably wouldn't have any teeth left. ?br/>
You can grab this piece of nostalgia at Whole Foods and elsewhere.